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Mike

Building https://brandswarm.io — daily AI brand-visibility tracking. Writing about how ChatGPT, Claude, Perplexity, and Gemini describe brands, and what to do when they don't.

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Best AI Visibility Tools in 2026 — an honest comparison

Best AI Visibility Tools in 2026 — an honest comparison

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9 min read
The Cloudflare toggle that's blocking your brand from ChatGPT

The Cloudflare toggle that's blocking your brand from ChatGPT

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6 min read
How to appear in ChatGPT answers (the full 2026 playbook)

How to appear in ChatGPT answers (the full 2026 playbook)

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9 min read
Why isn't my brand in ChatGPT? 7 reasons (and exact fixes)

Why isn't my brand in ChatGPT? 7 reasons (and exact fixes)

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7 min read
Reddit's outsized weight in AI search answers (and how to earn it)

Reddit's outsized weight in AI search answers (and how to earn it)

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6 min read
Why Bing matters more than Google for ChatGPT visibility

Why Bing matters more than Google for ChatGPT visibility

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5 min read
Schema markup for AI search: the complete 2026 reference

Schema markup for AI search: the complete 2026 reference

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6 min read
robots.txt for AI search: the 2026 cheat sheet (GPTBot, ClaudeBot, and the rest)

robots.txt for AI search: the 2026 cheat sheet (GPTBot, ClaudeBot, and the rest)

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5 min read
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