My first post was about the idea behind Evento. This one is about the first thing people actually see before they even understand what it does: the waitlist page.
Most SaaS waitlist pages look the same. Clean sans-serif font, a gradient hero, a centered email input, maybe a subtle animation. Nothing wrong with that. But Evento is not a project management tool or a CRM. It is about real events, real energy, and real people showing up somewhere together. The design had to reflect that.
The direction: ticket-inspired brutalism
I wanted the page to feel like an actual event ticket. Bold contrast, raw typography, barcode details, floating event cards. The kind of visual that makes you feel something before you read a single word.
Brutalism felt right because it is honest. No softness to hide behind. Either it works or it does not.
Sound cues
Tbh this was the most experimental decision. I added subtle sound interactions to the page because events are inherently sensory experiences. A silent waitlist page for an event discovery app felt like a missed opportunity.
What I learned
First impressions on a waitlist page matter more than most founders think. You are not just collecting emails. You are telling people what kind of product they are about to trust.
If you have not seen it yet: https://evento.n1m35h.in/waitlist
Would love feedback from the DEV community, especially on the interaction design choices.
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