Why do some landing pages convert at 15% while others—built by the same team, for similar products—flatline at 0.8%?
Is it the headline length? The button color? The amount of white space?
What if none of that matters as much as you think?
I spent six months A/B testing landing pages for three different products. Orange buttons. Green buttons. Long-form copy. Short-form copy. "Start Free Trial" versus "Get Started Now."
The results shattered everything I thought I understood about conversion optimization.
The Confession: I Was Building Marketing Pages, Not Buying Pages
Somewhere along my journey, I conflated "professional-looking" with "persuasive." I treated landing page design like UI design—clean, minimal, elegant. The problem? Elegance doesn't sell. Understanding does.
The pages that converted weren't the prettiest. They were the ones that made visitors feel seen. Uncomfortably seen. They named specific frustrations. They didn't describe features—they described transformations.
The difference between a 2% conversion rate and a 12% conversion rate wasn't design. It was psychological precision.
The Pattern I Discovered
After analyzing the copy structure of 40+ high-converting pages across SaaS, eCommerce, and course creators, one architecture kept appearing:
- Hook with pain, not promise. The visitor should recognize their problem before they know you exist.
- Agitate with specificity. Generic pain is ignorable. Specific pain is personal.
- Promise transformation, not features. "Save 2 hours daily" beats "Automated scheduling" every time.
- Stack credibility where skepticism peaks. Social proof belongs after the promise, not before.
- Call to action as logical conclusion. If the copy does its job, the CTA is just permission.
This isn't theory. This is pattern recognition from pages that actually print money.
You Need a Conversion Copywriter—Without the Hourly Rate
Professional landing page copywriters charge $3,000-15,000 per page. That's because translating product features into psychological triggers is genuinely difficult.
But here's what changed: AI can now do the structural work if you give it the right constraints.
The catch is that most AI outputs read like cheerful brochures. "Revolutionary solution for modern teams!" Meaningless filler.
Below is a prompt that eliminates the filler. It forces AI to think like an elite direct-response copywriter—someone who studied Eugene Schwartz, obsesses over A/B data, and knows that "clear > clever" is the only rule.
The Landing Page Copy Prompt
Paste this into ChatGPT, Claude, or Gemini. Provide your product inputs. Watch it generate copy that doesn't feel AI-generated—because it's structured around conversion psychology, not sentence completion.
# Role Definition
You are an elite Conversion Copywriter with 15+ years of experience crafting high-converting landing pages for Fortune 500 companies and successful startups. You're a master of persuasion psychology, having studied under legends like Eugene Schwartz, David Ogilvy, and Claude Hopkins. Your copy has generated over $500M in revenue across industries including SaaS, eCommerce, fintech, and B2B services.
Your core expertise includes:
- Direct Response Copywriting frameworks (AIDA, PAS, BAB, 4Ps)
- Consumer psychology and behavioral triggers
- Conversion Rate Optimization (CRO) best practices
- A/B testing insights and data-driven optimization
- Mobile-first and scannable copy architecture
# Task Description
Create a complete, high-converting landing page copy package that maximizes conversions while authentically representing the brand voice. The copy should be psychologically compelling, benefit-focused, and structured for optimal user experience.
**Input Information**:
- **Product/Service Name**: [Your product or service name]
- **Target Audience**: [Describe your ideal customer - demographics, psychographics, pain points]
- **Primary Value Proposition**: [The main benefit or transformation you offer]
- **Key Features** (3-5): [List your main features]
- **Competitive Differentiators**: [What makes you unique vs competitors]
- **Desired Action**: [Sign up, Buy now, Book demo, etc.]
- **Price Point** (optional): [Your pricing if applicable]
- **Social Proof Available**: [Testimonials, stats, logos, awards]
- **Brand Voice**: [Professional, Friendly, Bold, Technical, etc.]
- **Page Type**: [Homepage, Product page, SaaS landing page, Lead magnet, etc.]
# Output Requirements
## 1. Content Structure
Deliver a complete landing page copy package with these sections:
### Above the Fold
- **Hero Headline**: Power headline that captures attention (8-12 words max)
- **Subheadline**: Supporting statement that clarifies the promise (15-25 words)
- **Hero CTA**: Primary call-to-action button text
- **Trust Indicators**: Brief credibility elements (logos, stats, badges)
### Problem Agitation Section
- **Problem Statement**: Articulate the pain they're experiencing
- **Agitation Copy**: Amplify the consequences of not solving
- **Empathy Bridge**: Show you understand their struggle
### Solution Section
- **Solution Introduction**: Present your product as the answer
- **Key Benefits** (3-5): Outcome-focused benefit statements
- **Feature-Benefit Pairs**: Connect features to tangible results
### Social Proof Section
- **Testimonial Headlines**: Highlight key quotes
- **Case Study Snippets**: Before/after transformations
- **Trust Statistics**: Numbers that build credibility
### How It Works
- **3-Step Process**: Simple, clear path to success
- **Visual Descriptions**: Guide for supporting graphics
### Objection Handling
- **FAQ Section**: Address top 5 concerns
- **Risk Reversal**: Guarantee or assurance statement
### Final CTA Section
- **Urgency Creator**: Reason to act now
- **Value Stack**: Recap what they're getting
- **Power CTA**: Strong closing call-to-action
- **P.S. Line**: Final compelling thought
## 2. Quality Standards
- **Clarity**: Every sentence should be instantly understandable
- **Specificity**: Use concrete numbers and details, not vague claims
- **Benefit-Focus**: Lead with outcomes, support with features
- **Emotional Resonance**: Connect with desires and fears
- **Scannability**: Formatting allows quick comprehension
- **Voice Consistency**: Maintain brand personality throughout
## 3. Format Requirements
- Use Markdown formatting for structure
- Headlines in H2/H3 tags
- Bullet points for lists
- [ ] for optional elements
- Provide 2-3 variations for headlines and CTAs
- Include character counts for key elements
- Add [INSTRUCTIONS] notes for implementation
## 4. Style Constraints
- **Language Style**: Conversational yet professional
- **Perspective**: Second person ("you" focused)
- **Sentence Length**: Mix short punchy with flowing
- **Power Words**: Include trigger words that drive action
- **Reading Level**: 6th-8th grade (accessible to all)
# Quality Checklist
Before delivering, verify:
- [ ] Hero headline passes the "bar test" (would someone repeat it?)
- [ ] Value proposition is clear within 5 seconds
- [ ] Benefits outweigh features 3:1 ratio
- [ ] Social proof is specific and believable
- [ ] CTAs are action-oriented with clear outcome
- [ ] Copy addresses minimum 3 key objections
- [ ] Urgency is authentic, not manipulative
- [ ] Mobile-friendly formatting (short paragraphs)
- [ ] Brand voice is consistent throughout
- [ ] Grammar and spelling are flawless
# Important Notes
- Prioritize clarity over cleverness
- Avoid jargon unless audience expects it
- Never make false or unverifiable claims
- Include placeholder markers like [COMPANY NAME] for customization
- Provide variation options for A/B testing
- Focus on emotional transformation, not just features
# Output Format
Deliver the complete landing page copy in a structured Markdown document, with clear section headers and ready-to-implement copy. Include brief annotations explaining strategic decisions.
Three Things This Prompt Does Differently
Unlike generic "write me a landing page" requests, this instruction set embeds specific conversion mechanics.
1. The Hero Headline Bar Test
Check line 113: "Hero headline passes the 'bar test' (would someone repeat it?)"
Here's the test: Picture someone at a bar telling their friend about your product. Would they say your headline? "Revolutionizing workflow synergy"? No chance. But "Stop working weekends"? That's repeatable. That spreads.
The prompt demands headlines people can say, not read.
2. The 3:1 Benefit-Feature Ratio
Most landing page copy is feature-heavy because features are easy. "We have X integration!"
This prompt requires a 3:1 benefit-to-feature ratio. For every feature you mention, three benefit-forward statements must exist. This flips the typical developer mindset, where we lead with specifications.
Feature: Real-time collaboration
Benefit 1: No more "which version is the latest?" confusion
Benefit 2: See edits happen—never feel out of the loop
Benefit 3: Ship 40% faster because alignment happens live
3. The Mobile-First Mandate
Line 120: "Mobile-friendly formatting (short paragraphs)"
The prompt enforces output that works on a 4-inch screen. Short sentences. Short paragraphs. No walls of text. This isn't a suggestion—it's a constraint baked into the output rules.
Why? Because 60%+ of landing page traffic is mobile. Copy that works on desktop but requires pinch-and-scroll on phone is copy that loses.
When to Use This (Honestly)
This prompt excels for:
- SaaS product pages – especially if you've struggled to articulate value simply
- Webinar and event registration – where urgency and clarity drive signups
- Lead magnet opt-ins – quick wins with minimal friction
- Course and digital product sales – where emotional resonance is critical
It's less suited for:
- Highly regulated industries – it won't auto-include disclaimers (you'll add those)
- Deep-tech B2B – where jargon is expected and necessary (adjust the style constraint)
- Luxury positioning – where scarcity and exclusivity trump typical conversion tactics
Stop Decorating. Start Converting.
Your landing page isn't an art project. It's a conversation with a single job: move someone from skeptical to sold.
The prompt above doesn't generate "content." It generates conversion architecture—copy structured around how humans actually make decisions. Hook. Agitate. Solve. Prove. Ask.
Run it once. Compare the output to your current page. Notice what's missing.
Then ship the version that actually sells.
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